Silver Lining (Senior Collection 2024)

Silver Lining draws inspiration from the celebration of aging, embracing and highlighting elements that are often concealed or altered over time. The aim is to capture the essence of aging, presenting it as a source of wisdom and vitality. Through a series of thought-provoking concepts, Silver Lining emphasizes the invaluable contributions of matured adults to society.

Despite Western culture perpetuating negative stereotypes about matured adults, ageism is merely a distraction from the truth that advanced age represents a unique phase of human development.

The Silver Lining collection showcases a campaign that embraces diversity in size and age, featuring women over 40 years young. Their memories, shaped and cherished, are highlighted through the lens of sartorial expression, affirming the richness and significance of their experiences. With printed woven fabrication, classic silhouettes, and tactile elements, the designs come alive for the A/W ’25 season.